Microsites for Lawyers & Law Firms
realityhouse legal is seeing an increasing trend towards legal microsites that sell one element of a firms service. Typically, these sites focus on PI, divorce, wills and probate or, as in the example below, clinincal negligence. But increasingly we're being asked to develop marketing plans for even more niche sectors.
The advantage of a microsite is that you can promote a very specific service in an appropriate manner without diluting your existing brand. A very consumer facing service such as clinical negligence can be positioned directly to appeal to the key audience without impacting on your main website tone of voice or business messages.
The sites themselves are likely to have a bespoke brand and design - and will also benefit from the highly flexible realityhouse content management system. This also provides the ability to easily integrate rich media such as video, podcasts, calculators and blogs as well as providing mobile options.
Critically, we're then able to help clients drive clients to their microsites using search engine marketing, social media such as Facebook and Linked In and email marketing. Here's an example of a highly successful legal microsite - www.clinicalnegligenceteam.co.uk - developed for Withy King.
Call us now on 0845 643 9627 to learn more about legal microsites or complete the form and we'll call you back.
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